If you are integrating social media into your online marketing or PR plan then you are probably aware of the importance of making it easy for people to share your content.
However, things have started to change. Most “business meetings” nowadays take place virtually. Instead of showing up in a classy suit, your client can get to know you via your website or through an email. Most of the times your product speaks for yourself and you can only hope that your product will create a good first impression through a great wrapper design or a clever promotion.
Perhaps the briefest explanation of what internet marketing is is that it is the placement of related content online that links back to you. This can take the form of articles like this one, videos on YouTube, posts on your Facebook, Twitter, or Buy LinkedIn Accounts Online, answering questions on discussion forums that relate to your business, posting free ads, subscribing to link directories, blogging, and of course utilizing paid advertising such as Google AdWords, ads on other websites and affiliate programs.
Blogs: LinkedIn can automatically pull in your blog posts. If you would like to grow your reader base, or just keep your contacts in the know with the great material you are providing through your blog, don’t forget to activate this feature.
A good first post can simply be commentary about an article or blog that relates to your industry. All you need to do is write a short paragraph about why you find this information interesting. Include a link to the article. Don’t worry if no one comments on it. You are just getting started. A good way to get people to read your posts is to make comment about their posts. Join conversations by making comments about articles and blogs. Your comment can be as simple as “interesting points” or “liked the post”. Of course, if you have an opinion, share it. This will help you overcome the fear of posting a comment.
There are two ways you can do this. One, you could set up a group. This involves time investment and if you do not have an assistant, it may drain your energy way before getting results.
11. Twitter: ugh. Yes, LinkedIn will allow you to stream your tweets into your profile. I say ugh because I caution you as this can become annoying. I am not a fan of this feature as I find it clutters the page as most tweets are inane at best and often times out of context and offer no real value. Each person is different and it might work for you but I would exercise caution here.
Don’t give up. It takes time for new blogs to gain attention. There is no such thing as overnight success. Make sure your content is well-written, and keep an eye on which marketing strategies work best for you. Be persistent, and eventually your efforts will pay off!